Monday, August 30, 2010

SMCakl 7 - Analytics Tools & Tactics - #EpicWin

Social Media Club Auckland NZ #SMCakl Social Media New Zealand SMC akl

Social Media Club Auckland (SMCakl 7) was a super-success or in the clipped, hashtagged vocab of the twitterati, was an #EpicWin !!!

Held on Tue 10-Aug-10 at the uber-CBD bar, Bluestone Room, the topic for the night was a hot one: SM Analytics - Tools & Tactics.

As expected, the evening was chocker with talent on both sides of the podium. While we had some informative talks from the speakers, it was also a very interactive (aka social) evening with lots of questions from the audience, which our distinguished panel fielded with ease.

Giapo & Jayson - NZ's very own 'SM for SMEs' success stories - were there!

Highlights of the evening:
  • Insightful presentations loaded with facts & figures, graphs & graphics by the speakers
  • Crowd favourites Giapo & Jayson Bryant almost stole the show when they strode onstage
  • An endless supply of Whittakers Chocolates on every table
  • Generous snack platters with compliments from the bar
  • Prizes handed out for every Q in the Q&A. Robyn Ellson of Bullet PR took home the top one!

Justin Flitter, host, co-organiser and speaker on the night blogged about the event providing comprehensive coverage - complete with speaker bios, downloadable presentations and live links. You can read all about what happened on the night here.

Speakers in action at SMCakl 7:

Justin Flitter from Zendesk

Louisa Jones, PR Consultant from Eleven PR

James Townsend, Digital Communications Manager for ASB Bank

Adam Good, Exec Director of Digital Innovation, Clemenger BBDO
Three SM monitoring tactics in a cross channel marketing program

Tony Boyte, Research Director, Nielsen
Preview of Nielsen's latest Social Media NZ Report 2010

The high quality pictures you see above are courtesy of my good friend, Johann du Plessis. An accomplished lensman (and all-round good bloke), Jo (pronounced Yo) has a highly specialised niche - pet portraits! Which only makes it easier for him to shoot two-legged creatures. Click here to check out his website and portfolio. Thanks to his voluntary offer...
We're starting a Seen at SMCakl photo section on the Facebook profile! So prepare to get "papped" by Yo at the next meet-up. Call Johann on 0211131444 or for any photo-shoot or hi-res copies of your pics. But for that, you'll have to be... seen at SMCakl.

Coming up next: Social Media Debate: Evangelists v/s Sceptics on Tue 14 Sep at Saatchi & Saatchi NZ. It's going to be a noisy one. See you there!
Social Media Club Auckland NZ #SMCakl Social Media New Zealand SMC akl