Thursday, October 21, 2010

SMCakl9: one helluva chilled-out summer social

Social Media Club Auckland NZ #SMCakl Social Media New Zealand SMC akl

Just as spring peeped around the corner, Auckland was hit by a chilly weather-bomb! But that didn't stop us hardy folks from having a summer (yep... summer) party!

The topic for SMCakl9 was Social Media for Professional Networking - Finding Employers, Collaborators and Clients. Our speakers for the night:

Jane Kennelly, Alex Erasmus, Linda Coles

Linda Coles
Blue Banana @bluebanana20
Trainer and speaker on building and maintaining relationships online

Linda shared a beautiful thought "It's not the small that get eaten, it's the slow that get beaten" which holds true in social media as well as other areas of life. To drive home the point, she played this humorous ad during her talk. (Slide 8 of her presentation).

Blue Banana's 5 tips for your brands online success!

Jane Kennelly
Frog Recruitment @frogrecruitment
Company Director of Frog Recruitment, industry veteran and innovator

Jane's presentation included a YouTube video which gave a fine example of how even a public trust (MOTAT - Museum of Transport & Technology) can leverage social media to benefit.

Jane also showed a popular video based on Erik Qualman's Socialnomics.

Alex Erasmus
Bullet PR @alexerasmus
Digital Strategist, co-founder, Media Mingle & Social Media Club Auckland

Social Media for Professional Networking
View / Download/ Share more presentations from SMC Auckland.

All three speakers blogged their views of the event separately. Read
Linda's post here
Jane's post here 
Alex's post here

From virtual hello... to digital handshake.

My take on using SM for professional networking:

Be it professional (employers, clients, talent) or personal (friends, family, partners), forming connections is the very essence of social media. 

Social media forums are often referred to as virtual water-coolers or online pubs - places to make connections and start conversations (casual or formal) with people for the first time; meeting with industry peers (senior/ junior) in an informal one-on-one setting. 

But to make sense of it all, you need to take the conversation offline - be it to put a face to a twitter handle or avatar you've been chatting with; to prospect a business deal; have coffee with a potential recruit or just to mingle and make new friends the good ol' way.

Social Media Club Auckland in itself, is a prime example of how social media networking works - both at intra- and inter-community levels. Arising from 25 people in a room on February 9, 2010, it has now grown to a 1000+ strong community, with attendees & organisers as also supporters & sponsors from all walks of life. While we've been fortunate to have renown industry speakers among us, it is in the meeting & mingling / tweeting & retweeting / tagging & hash-tagging... where social media club actually happens!

@Neatyka & Louisa Redshaw, Urban Fox - host of SMCakl 10

Gareth Poley, Sherene Marais & Sally Turier

David MacGregor, Clodagh (Sydney), Jayson Bryant

A word of praise for Alex Erasmus: Along with managing his day job as Digital Strategist at Bullet PR, in just 9 months, Alex has co-founded (and actively manages) two of Auckland's most popular monthly events - SMCakl & Media Mingle (held on the 2nd & 4th Tues of every month respectively). Add to that, he currently organises Twitter chats every Thursday which livestreams on the #markchat hashtag. And...

As if that's not enough action already, nowadays, he's busy organising the second Social Media Junction (#SMJ) - Securing ROI in Social Media Marketing to be held at the SkyCity Convention Centre on Nov 16-17. SMJ is arguably NZ's biggest social media/ digital marketing event with a stellar line-up of international speakers!

A special mention for Julian Waters of communico website design & development. While he did a splendid job as MC & event organiser, few know that Julian is the man behind the audio equipment & set-up @SaatchiNZ. Check out the cool web construct he created for SMCakl. 

All in all, it was a fun, chilled-out evening. Here's a round of thunderous thanks to all our amazing Sponsors & Supporters. Drum roll please...

* Catherine George - Urgent Couriers
* Neil Forster, Richard Irvine, Carmen Nesfield - Telecom NZ
* Peter Mangin, Chris Macdonald, Peeyoosh Chandra - Saatchi & Saatchi
* Russell Browne, Alex - Monteith's
* Johann du Plessis - YelloDuck
* Hell's Pizza - who saved the day (Hell yeah... they did!) by making an appearance. Hat-tip to Simon who got so excited when the pizza arrived, he quickly clicked a pic!

Once again, the talks were followed by an intense Q&A + We also had the Great TweetWall of #SMCakl where Tania Howard of TalentSeed won Best Tweet of the Day (Monteith's Summer Ale was the first beer she ever had - she had the whole 330ml:). Not only did #smcakl become a TT on Twitter, but even our food sponsor for the night - @HellPizza666 achieved twitter star status on the trendsmap! (as tweeted by @SimoneMcCallum).

Mark Spencer - Winner of Monteith's Summer Ale Best Summer-Dressed

For the first time, thanks to our beverage sponsor Monteith's, SMCakl had a Summer Sizzle fuelled by their Summer Ale. The best summer dressed person - Mark Spencer, who arrived on his surfboard - won a cool summer Tee + a case of Summer Ale - with best compliments from Monteith's.

(PS: As a fellow summer-sizzler, I doff my beach hat in deference to all those who braved the chill & dressed in summer wear - @VaughnDavis, @JakeDavy, @SpDalton & all esp. the funky bunch of summer girls;-)

To sign-off, here's a rib-tickling spoof of the Facebook-based 'The Social Network' movie. Julian played it on the evening. Everyone went Like...

View more photos of the Oct event on Scene at SMCakl (Pic Courtesy: Johann du Plessis).

The next SMCakl will be on Nov 9, 2010. For details & updates, join the gang on See you there!
Social Media Club Auckland NZ #SMCakl Social Media New Zealand SMC akl

No comments:

Post a Comment