Tuesday, December 6, 2011

The World of Social Media in 2011 (VideoGraphic)

What do you call an infographic with audio and video? A VideoGraphic. Well, erm..., maybe! Anyway...

Here's a clip - The World of Social Media in 2011 - loaded with stats sure to make you look like a brainy egghead at the Office Christmas party.

One viewing and you'll start mouthing off social gems that'll make your workmates go hmmm.... (Career Tip: Best done when the CEO/ CMO is within earshot!)

Ignore the typos, enjoy the info. Pure eye-candy for the anal-attentive = analysts who pay acute attention to and enjoy up-to-date details presented in an easy-to-digest format.

If you liked this, you'll love Erik Qualman's Social Revolution series of videographics. Click here to view the 3 viral super-hits.

Thursday, November 24, 2011

7 Verticals of Social Media. 1 Orgasm.

7 Verticals of Social Media - each showcasing Line-of-Business Expertise.

There you have it. My views on social media captured in the Nov 2011 issue of AdMedia.

I wrote the article on the back of a talk I gave at The Auckland BarCamp Un-Conference #bca5 in July.

I'd love to hear your thoughts on the article. Have a read and let me know what you feel coming on...

What NZ Needs is an ORGASM *
For optimal reading, view it in Fullscreen

I'd like to offer Many Thanks to Chris Grimstone, Designer, for his support on the article.
And David Gapes, Editor, AdMedia, for making it happen.

Thursday, October 20, 2011

Social Gaming and Gamification – a huge success!


What a night it was… the Social Media Club Auckland meet up on Tuesday 18 Oct was a fun night - a roaring success!

The theme for the evening was Social Gaming and Gamification in New Zealand and we had the Who’s Who of NZ gaming in attendance at the flash new YooBee Flagship Store in Britomart Central.

Truly, it was an evening when geek went chic. Where hardcore gamers got social with fashion stylistas. Above all, it showed the NZ gaming industry is in good shape and on the path to a bright future. Watch this space!

Attendees were "awesome-ized" by excellent presentations by our panel of speakers, exploring the hottest concepts in gamespace. From social games and gamification of business to mobile apps, game design, F1 simulators and a cool live display of AR (augmented reality) and VR (voice recognition) on the Xbox 360 Kinect.

Mitch Olson, Co-Founder, SmallWorlds.com

Stephen Knightly, MD, inGame.co.nz

Jonathan Rogers & Chris Wilson, GrindingGear.com

Kevin Andreassend, ICE AV Tech

Rowan Wernham, Co-Founder, Sna.pr

Nigel Parker, Development Advisor, Microsoft NZ

Nigel hit a high note during his presentation with his voice activated "flame-on" balls of fire, 
red laser light-sabres and 3-D models (if that sounds like gibberish to you, see demo video here.)  

Happily, the Social Media Club Auckland event received unprecedented media support:

AdMedia & Fastline - What's got the games biz buzzing and SMC Dates

Idealog - Win tickets to Social Media Club and StopPress - To sell, you must compel

Tech Day - YooBee to Host Social Gaming social

Base FM / Juice TV / Radio Ponsonby

PIC Courtesy: SnapStar Here are some snazzy pics from the night taken by Charlie Kim.

Also published on the YooBee Newsletter - Are You Game?

Huge Thanks to all above, and in equal measure to our...

* Venue Sponsors - YooBee
* Prize Sponsors - BurgerFuel, YooBee and Microsoft
* F&B Suppliers - People’s Wines, Quintessential Food (Tnk yoo, Tara)
* Team YooBee: Kate Johnston, Emma Henaghan, MonaLisa Codling, Clare Coulson, DJ Phoebe Falconer, Ryan Watson, Arama Cookson, Jamie Yang, Brandon Black, Michael, the 2 girls in-store and... Richard Webb.

Highlights from the Awesome Evening

The tweetstream off our official event hashtag (#SMCakl) was flowing fast and thick and it was trending in Auckland before the event started.

The entire event was livestreamed via SMCakl's U-Stream channel (click here to view). And there were quite a few who couldn’t turn up to Britomart but tuned in live - from the north shore to San Francisco (Well done, Brandon Black.)

Plus, we even had a QR code for the event. How cool is that - if it is!

5 Cool Prizes - Haunani Pao, Camellia Yang and a lucky lad won $50 Burger Fuel Vouchers + a YooBee NoteBook, while Anika Nafis and a lucky gent won Microsoft Xbox 360 games.

For prize distribution, we used a fun ploy (invented by Vaughn Davis) called Spin That Tweet – where we used Simon Young’s iPad to give the #SMCakl tweet-wall a whirl and touched the screen at random to draw the lucky winner!

And the venue, man! The chic, new YooBee Flagship Store in sexycool all black. With large Apple screens rolling tweets off #SMCakl, Macs loaded with apps for all to game on and play, music playing, wine flowing…

AND... I was the MC for the night. Seriously now... what more can one ask for :-)

Yup! It was a fun night alright. Cheers and thanks again to all who helped piece the event together. Special Thanks to Kate Johnston, Emma Henaghan & Richard Webb of YooBee and Stephen Knightly of inGame.co.nz - they made it happen. (ps: Thanks also to Katie Heenan for all her support.)

Wednesday, October 5, 2011

Steve Jobs (1955 - 2011) - Today, genius died.

RIP Steve Jobs
(1955 - 2011)

Steve Jobs didn't show the way. He created it.
This says it all.

People followed him, connected with him, and liked him much before it was socially cool to do so. And you don't have to be an Apple fan to recognize his creative, branding, mktg, tech genius. Just look around and you'll see how he's changed the world. The Steve Jobs effect on the world will be felt for many years to come!

Rest In Peace Steve Jobs... you will be missed.

Apple Product history upto 2007 - double-click to enlarge image

The landmark TV commercial that spawned a super-brand... The Apple Mac

Tuesday, October 4, 2011

Social Media Marketing in 7 days (Book Review)

To connect with the author, Linda Coles... click here!

"Learn Marketing with Social Media - in 7 days" - a new book by Linda Coles is out now. You can find it in on the shelves in all leading bookstores in Australia and New Zealand and on the world's largest e-bookstore: Amazon.com. You can buy the book here from late Oct 2011.

I know Linda for over a year now. She is the Founder/ Director of New Zealand’s foremost social media consultancies - Blue Banana, a regular contributor to Michael Stelzner's popular business blog - Social Media Examiner, a sought after speaker at conferences worldwide, and now, an international author.

Julian Waters, Linda Coles, me and Justin Flitter - Good times at SMCakl !!!

My first meeting with Linda was when she spoke at our Social Media Club Auckland (SMCakl) event in October 2010. Which for some reason (I still don’t know why), was a beachy, summer event - in biting cold weather J

Just about a month ago, I was happy (and pretty awed) to learn from Linda she was releasing her own ‘Learn in 7 days’ book on social media – probably NZ’s first hard copy to be published on the subject!

Fortunately, I ran into Linda recently at a breakfast seminar (Business Intelligence Series) where she invited me to write a book review.
‘Learn marketing with Social Media in 7 days’ by Linda Coles released in the first week of September 2011. Right as rain, I received my crisp copy home delivered via courier (thank you!) about the same time. It is my privilege and pleasure to write this review:

"Surely you know someone who wants to get started with Social Media, or could benefit from knowing more.
‘Learn marketing with Social Media in 7 days’ is a handy, ready-reference guidebook. A helpful companion to any social media user, it is written in an easy-to-follow, friendly manner. And the live examples (written by NZ’s best-known social media practitioners) make learning a lot simpler.

With 4 main chapters dedicated to - FaceBook, LinkedIN, Twitter and YouTube - the book is a coherent, sequential learning guide to the most popular social media platforms of today.
Social media is all about learning by doing. Linda’s book is the essential reading that goes along with the doing. It's the theory of social media.

Generously sprinkled with tips and to-dos,‘Learn marketing with...’ is a must-have for those venturing out into the wide world of social media.

At $34 NZD, it makes an excellent (Birthday/ Christmas/ New Year) gift. One they’ll keep & use (and remember & thank you) for a long time."

USAGE TIP: Keep this handbook close to your computer. Pick it up as often as you can - and yes, please DO try everything at home - and the best part, you can do so in your pyjamas :)"
To sign-off, here's the amazing Linda Coles, in her own words:

Monday, September 26, 2011

President Obama at LinkedIN's Town Hall

Jeff Weiner, CEO, LinkedIN & The President of United States

Putting America Back to Work - President of USA, Barack Obama and Linkedin CEO, Jeff Weiner address the state of America's economy.

Video streaming by Ustream

An enjoyable 1 hour Q&A session with President Obama at LinkedIN's Town Hall Meeting held at Li's HQ in Mountain View, CA.

President Obama answered questions from LinkedIN members (in the audience and via Groups) on jobs, the US economy, taxes, Jobs Act, healthcare & Medicare, professional training, education and what America and the people of America need to do for a better, secure future. An excellent session. Some great thoughts. Good intellectual stimulation.

Monday, September 19, 2011

What's the ROI on Social Media

The one most Frequently Asked Question in social media circles is...

Q: What's the ROI on Social Media?
Here's an article I posted to my LinkedIN which fetched a few comments.

3 steps to measuring social media ROI

ROI = (gain – cost) / cost People who work in social media often face this problem: Budget. ROI is a business measurement. It doesn’t care whether you’re investing in SM or pumpkin farms. ROI has non-variable values and a concrete formula.

Luigi Cappel Metrics are really important to help justify the investment. Time is just as important as marketing spend. What is your worth to the company over a year? Not what you are paid, but what revenue comes from your efforts. Divide that by 2,000 hours for a year to get an hourly rate. Of course who of us only works 2,000 hours, but effectlvely, thats the official measure. 

Of course we need to start with a marketing plan and KPI's and a way of isolating what came from the social media and what didn't. How many of us ask how a new client found out about us?

Is social media just online, or is what we did last night also social media. Glad I finally got there Amar:)


Amar Trivedi - Keeping Madness Alive Nice one Luigi. I heard this at a seminar recently... Q - How does one measure ROI of Social Media A - The same way you measure the ROI on your phone. I think it made sense. After all, it enables you to make connections faster & further than ever before. Keyphrase: Take it offline... - that's where SMCakl plays a part. Putting a face to the Twitter handle. Exchange cards or QR codes. Have a chat. From there... take it from conversation to conversion, coffee to champagne :)
Michael Q Todd Followed the event last night on Twitter. Great stuff guys! 
The ROI on Social Media for a business is that they will still be in business in 2 years
Amar Trivedi - Keeping Madness Alive Thanks Michael. Glad you enjoyed the event out there in Japan. And that's a seriously cool comment on the ROI of social media. Hope to meet you at SMCakl. Let us know when you're in Akl next. Cheers!

And here's another good article via emarketer.com...

As Social Spending rises, which metrics are CMOs focusing on?

And... here's the answer to that most FAQ...
Infographic: The ROI of Social Media
Infographic by MDG Advertising Click on image for enlarged view

Many thanks to Camellia Yang for finding this lovely infographic.
Q: What is an Infographic? A: A flowchart on steroids.

Sunday, August 28, 2011

LinkedIN-telligence via LinkedIN-fographics

Latest Update: LinkedIN adds 2 new members every second !!

LinkedIn Infographic

The LinkedIN Profile

Via Lab 42

Here's an article via TechCrunch with the latest stats (Aug 2011), and here's the complete lowdown on Li via Crunch Base (Jul 2011).

To sign-off, another cool LinkedINfographic by Vincenzo Consenza (via Erik Qualman of Socialnomics) Click here to view.

Wednesday, August 17, 2011

Nothing like some good Social Media humour

1st friend: "I have FB, Tw, Google+, Li, YouTube, Skype.."
2nd friend: "Dude, do you have a life?"
1st friend: "OMG! No! Send me the link." :)



Tweet it out. After all, you are what you tweet! Or share it with your FB friends for a chuckle. Nothing like some good social media humour.

Thanks for a good laugh! Cheers @amysticgirl :D)

Friday, August 5, 2011

Social Media - Class of 2011 [InfoGraphic]

Imagine Social Media as a High School Year Book with...
Facebook, Twitter, Google+, LinkedIN in the Class of 2011.
(Wonder why YouTube didn't make the class!)

What would such a Year Book look like?
Double click on the InfoGraphic to find out.

Class of 2011: Social Media High School Yearbook
Image Courtesy Class Finders

And another one on the same - in greater detail. I caught it on LinkedIN thanks to Anna Gervai of Orchid Web Design.

Image Courtesy FlowTown

Here's an informative infographic I saw on The Next Web (thanks to the prolific Lee Odden). Created by Italian digital strategist, Vincenzo Cosenza, it maps the Adoption Life Cycle of Social Networks.

Logos (L-R): FriendFeed, FourSquare, Google+, Viadeo (French), LinkedIN, Bebo, Orkut, Badoo (not to be confused with Baidu), MySpace, Vkontakte (Russian), RenRen, Twitter, QQ (logo = penguin in scarf), FaceBook

Double-click to enlarge image. Click here to read the full article.

Sunday, July 24, 2011

What is Google+ and why you should get on it?

This goofish stick-figure cartoon hit the web in the early days of Google+.  And here's a cool video with a real good reason why you should get G+.

Plus one this... I mean... +1 this

Google+ me here - add me to your circles.

20 million people signed up for Google+ in 21 days! If you'd like an invite to jump in and try it, leave your gmail address in the comments (or send it to trivediamar@gmail.com with "Google+ Invite" as the subject).

And while I'm at it, check out these 10 Google+ tips & tricks for new users - Time to get on Google+ and use it like a pro. Happy Googling!

Thursday, July 21, 2011

So you've got an awesome idea for a website!

This has got to be the Boss of all Flow-Charts. Look at it carefully and you'll see it is actually 5 InfoGraphics stitched into one.

An amusing read... an enjoyable story in there.
Esp. if you think you've got an awesome idea for a website!

Double-click to enlarge. Viewed best in full-screen.

Mr. Madness would like to thank Timothy Newman for the above find.

Friday, July 15, 2011

Social Media Glossary: 48 Terms You Should Know

This is the first foray in my attempt to compile a Social Media Dictionary. Huge thanks for @amysticgirl for pointing me to the blogpost below, and to @CathyRoselli for the inspiration. Listed below are 48 Terms You Should Know via 60 Second Marketer.

As the vocabulary of voguewords/ buzzwords is constantly growing on a regularly basis, I'll be posting them on here as they hit the cool circuit.

Okay, friends. Here are 48 social media terms making their way across the web as we speak. Our list started out as 45, but several members of the 60 Second Marketer community have already suggested additions, so we’re up to 48.

Please feel free to add your own suggestion in the comments section below. Be sure to include a definition. If you include the definition, I’ll update the post with a link back to your website.

App – An application that performs a specific task on your smart phone or your computer. The term “app” was popularized by Steve Jobs and Apple.
Alerts – Daily email notifications (usually sent by Google Alerts) that let you know when a keyword or keyword phrase that you’ve selected is mentioned on the web. Perfect for people trying to stay abreast of certain topics or online brand mentions.
BKV Digital and Direct Response – A marketing communications firm that sponsors the 60 Second Marketer. BKV’s clients include AT&T, John Deere, The Home Depot, Daimler, Equifax and the American Red Cross.
Blog – A tool used by content-providers around the globe to connect with readers. The most popular blogging platforms include WordPress, Typepad and Google’s Blogger.
Chat – One-to-one communication through a text-based chat application commonly referred to as instant messaging.
Compete – A web-based application that allows people to compare and contrast statistics for different websites over time. Totally worth checking out.
Delicious – A free online bookmarking service owned by Yahoo! When someone tags an article, video or blog post with a Delicious bookmark, it’s the equivalent of getting a “vote.”
Digg – This platform is similar to Delicious in that people vote for articles, videos and blog posts. If your content gets enough Diggs, it’s promoted to the front page for millions of visitors to see.
Disqus – A comment system and moderation tool for your website or blog. This service lets you add social web integration to any site on any platform.
Drupal – Interested in starting a blog? Then Drupal may be for you. More intuitive than WordPress and more robust than Blogger.
Facebook – A social network that connects people with friends, family and business associates. Facebook is the largest social network in the world with more than 500 million users.
Flickr – A social network that allows users to store photos online and then share them with others through profiles, groups, sets and other methods.
Foursquare — Foursquare is a mobile check-in service that allows regular customers to get points every time they visit their favorite restaurant, bar, coffee shop or whatever. The more points you get, the more likely you’ll be the recipient of special offers from that establishment.
Google Documents – Web-based office applications that include tools for word processing, presentations and spreadsheet analysis. All documents are stored and edited online and allow multiple people to collaborate on a document in real-time.
Gowalla- A social network where friends share their locations and connect with others in proximity to each other.
HootSuite – HootSuite allows you to manage multiple Twitter profiles, pre-schedule tweets and view metrics.
Joomla — An alternative to WordPress, Drupal or Blogger. This blogging platform is used by gazillions, although WordPress is used by gazillions upon gazillions.
Like – Instead of writing a comment for a message or a status update, a Facebook user can click the “Like” button as a quick way to show approval and share the message.
LinkedIn – LinkedIn is a business-oriented social networking site that is mainly used for professional networking.
MySpace – MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook, in April 2008.
Opera – Opera is an open-source web browser. While not as popular as Firefox, Opera is used as the default browser on some gaming systems and mobile devices.
Pandora – Pandora is a social online radio station that allows users to create stations based on their favorite artists and types of music.
Posterous — This is a very easy tool to create blogs for your family, your business associates or just about any other constituents. Worth checking out.
Qik - Qik is an online video streaming service that gives users the ability to stream video live from their mobile phones to the web.
Quantcast – Quantcast provides website traffic and demographics for websites.
Reddit – Reddit is similar to Digg and Delicious. It is a social news site that is built upon a community of users who share and comment on stories.
Search Engine Optimization – The process of improving the volume or quality of traffic to a website from search engines via unpaid or organic search traffic.
SlideShare – An online social network for sharing presentations and documents. Users can favorite and embed presentations as well as share them on other social networks such as Twitter and Facebook.
Skype – Skype is a free program that allows for text, audio and video chats between users.
Social Media – Media designed to be disseminated through social interaction, created using highly-accessible and scalable publishing techniques.
Social Media Monitoring – The process of monitoring and responding to mentions related to a business that occur in social media.
StumbleUpon – A platform that’s similar to Digg, Delicious and Reddit. When you rate a website that you like using StumbleUpon, you automatically share it with like-minded people around the globe.
Tag Cloud – A tag cloud is a visual depiction of user-generated tags, or simply the word content of a site, typically used to describe the content of web sites.
Technorati – A popular blog search engine that also provides categories and authority rankings for blogs.
TweetDeck – An application that connects users with contacts across Twitter, Facebook, MySpace, LinkedIn and more.
Tweetup – A Tweetup is an organized or impromptu gathering of people who use Twitter.
Twitter – Twitter is a platform that allows users to share 140-character-long messages publicly. User can “follow” each other as a way of subscribing to each others’ messages. Additionally, users can use the @username command to direct a message towards another Twitter user.
Twitter Search – Twitter Search is a search engine operated by Twitter to search for Twitter messages and users in real-time.
TypePad – TypePad is a free and paid blogging platform similar to Blogger. It allows users to host and publish their own blogs.
Video Blog – A blog that produces regular video content often around the same theme on a daily or weekly basis.
Viddler – Viddler is a popular video sharing site similar to YouTube and Vimeo in which users can upload videos to be hosted online and shared and watched by others.
Vimeo – Vimeo is a popular video sharing service in which users can upload videos to be hosted online and shared and watched by others. Vimeo user videos are often more artistic and the service does not allow commercial video content.
Viral Marketing – Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.
Webinar – A webinar is used to conduct live meetings, training, or presentations via the Internet.
Widget – A widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or text box.
Wiki – A wiki is a website that allows the easy creation and editing of any number of interlinked web pages via a web browser, allowing for collaboration between users.
WordPress – WordPress is a content management system and contains blog publishing tools that allow users to host and publish blogs.
Yelp – A website that provides users with a platform to review, rate and discuss local businesses. Over 31 million people access Yelp’s website each month, putting it in the top 150 U.S. Internet websites.
YouTube – If you haven't heard of YouTube, welcome to Planet Earth ;-)

Thursday, July 7, 2011

A. Social. Media. Revolution. Is. On. Right. Now!

Don't beat me up for mentioning the most beaten cliche going around but: "There's a social media revolution going on out there." And I mean it... It. Truly. Is. On. Right. Now!

It's changing more than just media, marketing, advertising, retail. It is changing the basics of communications. Of how we interact with one another. Changing how we do business. Changing what we do everyday. Changing how we consume information. It's changing how we live.

Day by day, IT IS CHANGING WHO WE ARE. A revolution leading to evolution. But that's not necessarily a bad thing. With initiatives such as The Social Good Summit 2011, there's every hope there's a greater plan for global good... making the Web a better place to log in!

With the pace of technological change so blisteringly fast right now, there's no saying where it'll take us in the next few years. Our entire time dynamic has changed... 12 months in today's tech times are an eternity!

Speaking of Revolution, on a different note...

Here's the hugely popular Social Media Revolution video series (created by Erik Qualman, Author & Founder of Socialnomics). Mind-boggling statistics set to a catchy song - kinda like an infographic on steroids! Easy to see why the videos went famously viral (and into countless presentations).

The videos capture the growth of the revolution and the updated versions 1, 2, 3 offer a good look at the evolution of Social Media over the years.

Tuesday, June 28, 2011

Let's look at India's Social Media Landscape

A good video by Nielsen India with mind-boggling stats on the evolving social media landscape in India, and the fast developing economy.

Time to rethink the Indian Consumer!

Here's the accompanying article from The Next Web. Interesting read.

Thursday, May 26, 2011

Social Media Musical - you gonna love this!

Social Media events are FUN esp. when infused with CREATIVITY and a dash of SURPRISE! Here's a cool idea via good man Faisal Jabbar.

Let's call it "Social Media Surprise." Have fun watching. Like. Tweet. Share.

While the flash-mob is coolly choreographed, the lyrics are pure gold. Enjoy!
social media, musical, viral, youtube, flashmob, gotta share, fun, event, video, funny

Monday, May 16, 2011

How to Reach Mums via Technology #SMCakl

social media club, smcakl, social media, new zealand, nz, social

Multi-tasker. Super-Manager. Natural-born motivator. Decision-maker. Sound familiar? No, we're not talking about your Boss. We're talking about Dad's Boss :-) We're talking about Mommy dearest!

A mother will do anything for her children. Purely on instinct. If there's one thing that binds Mums across the world over time, it's their quest for... MOMMY EXCELLENCE.

A key difference between Mum's of today and of the past is the availability of technology. And if it allows today's Mum to provide better childcare, bring more security to baby, comfort for her kids - simply by saving time & effort in her busy life, and providing her information when she needs it - she's happy to use it! Having said that...

Here's looking at 'Mum' from a marketer's pov: How do we reach this tech-savvy, influential person? What is the best way to communicate to her?

Scroll down for your free download.

The above in-depth Research Study was presented by Peeyoosh Chandra, Director of Digital Planning & Strategy, Saatchi & Saatchi at Social Media Club - Auckland (SMCakl) on Tue 10 May 2011 at Telecom NZ.

The study shows how Mums in NZ are embracing technology and social networking as part of their everyday busy lives. The insights are especially powerful since Mums control the lion's share of household spending.

A well-attended event, the topic for the evening was Marketing to the Domestic Decision-Maker - Engaging Mums via Social Technology.

SMCakl featured a robust panel discussion exploring questions like: Where do Mums spend their time online? What do they buy? How do they manage their time? What platforms and activities do they engage with online... ?

Our star-studded speaker panel included:

1) Rochelle Gillespie – Editor, OHbaby!
2) Peeyoosh Chandra – Digital Planning Director, Saatchi & Saatchi NZ
3) Rachel Goodchild – Writer, Counselor, Blogger at AskRachel
4) Richard Shirtcliffe - Global Marketing Manager, Phil & Teds

Our generous Sponsors for the event: Telecom NZ, Pacific MicroMarketing, Melba Cafe and Twinings NZ Breakfast Tea. Thank you all for coming to the party and enabling another exciting SMCakl. Special Thanks to Richard for flying up from Wgtn, just for the event.

Social Media Club Auckland would like to thank Peeyoosh Chandra (aka PC) for the official release of the Research Study via SMCakl, for sharing it and making it available as a free download for all.

Some pics from the evening:

Rochelle Gillespie

Rochelle Gillespie, Richard Shirtcliffe

Amar Trivedi, Rachel Goodchild, Peeyoosh Chandra

Chris MacDonald, Saatchi & Saatchi

Tony Bozzard, Pacific Micromarketing

Amar Trivedi aka Mr. Social

Rachel Goodchild, Peeyoosh Chandra

Amar Trivedi aka Mr. Social - MC for the evening!

Cute Bubba Luke Martin - Our Chief Guest for the night :-)

 Take a look at the pics below of the tweetstream that flew fast & thick off the official hashtag #SMCAKL on the evening, and you'll agree...
it was a social night extraordinaire!

 Thank You All
for coming along, participating and tweeting,
and for making it a night to remember.
Happy (belated) Mother's Day everyone!
Give your Mum a digital hug from me :-)

ps: Huge Thanks to @amysticgirl for clicking the pics!