Luckily, I caught up with Mark for a fun, friendly chat in Auckland over breakfast and coffee. Off the cuff, I let fly three questions. His answers were original and insightful.
This video blog is Episode 1 of Marketing Madness. In case you missed the memo, it's my new YouTube Show! Watch it. Send in your feedback. Stay tuned for more...
Marketing Madness - Episode 1
Interview with an authentic social media marketing expert, Mark Schaefer
MS: The key is to stay focused and not get swayed by shiny object syndrome. I focus on 3 Cs: Clients. College. Content. If it doesn't make money or connect with people, don't do it.
AT: Your Business Grow blog is the go-to place for high-value content. Hottest topics in social media and digital marketing explained in a simple way. Where do you draw your inspiration from?
MS: From people. Paying attention to what they are asking, thinking, talking about. The question you ask me today will probably become a blog post.
AT: You travel the world for business. What are your thoughts on social media marketing in the Asia Pacific region? How is New Zealand shaping up?
MS: NZ is a beautiful country full of well-educated people. The opportunities for social media marketing here are enormous. The social media market is ready to explode out here.
Social Media Coverage
Super-excited to meet a most inspiring Social Media visionary --> @MarkwSchaefer #BusinessGrow #MarketingGuru pic.twitter.com/FjQx6w0DMN— Amar Trivedi (@Mr_Madness) July 7, 2015
This Just Happened. @amysticgirl and I are honoured, inspired and super-stoked to meet the amazing @markwschaefer pic.twitter.com/pHyCCD28fw— Amar Trivedi (@Mr_Madness) July 7, 2015
Insightful talk on The Content Code by @markwschaefer @SocialOgilvy New Zealand. | Thanks, Mark. Enjoy Fiji 🌴😉 pic.twitter.com/yR3qX1eI5z— Amar Trivedi (@Mr_Madness) July 8, 2015
Inspired and honoured to meet the amazing @markwschaefer a true social media marketing guru. #socialmedia #instagood #me #smile #followhim #photooftheday #TagsForLikes.com #happy #picoftheday #food #swag #amazing #TFLers #igers #fun #summer #instalike #bestoftheday #smile #like4like #friends #instamood
Interview with an authentic social media marketing & blogging guru @MarkwSchaefer My privilege to meet one... http://t.co/EcO6QUj8Qd— Amar Trivedi (@Mr_Madness) July 23, 2015
- Mark has written 5 best-selling business books. His latest is: The Content Code
The book you MUST read to understand what's next for social media and content marketing > The Content Code http://t.co/a8dv6JM2bX— Mark Schaefer (@markwschaefer) March 29, 2015
A must-do #DnAselfie at The Coffee Club to kick off the excitement
Mark reacts to the sound of the Tui - an intelligent NZ native bird